Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon Subscription Services enable sellers to create recurring revenue through programs like Subscribe & Save and Amazon Prime. By optimizing listings for these services, sellers can boost customer loyalty, enhance sales predictability, and improve visibility on the platform.
An Aged Inventory Alert notifies Amazon sellers about products in their inventory for over 90 days. This alert helps maintain inventory turnover, reduce storage fees, and improve cash flow by prompting proactive measures like discounting or bundling.
An Account Health Alert on Amazon notifies sellers of potential issues impacting their account performance and compliance. Timely attention to these alerts is essential to avoid account suspension and maintain a positive customer experience. Regular monitoring in Seller Central helps sellers address issues like high order defect rates and policy violations, ultimately enhancing their overall performance.
To enroll in Amazon Brand Registry, sellers must have an active registered trademark in their country. This trademark, whether a word mark or logo, must be in use with their products. Compliance with these trademark requirements is essential for brand protection and visibility.
Amazon Campaign Negative Keywords are crucial for sellers to exclude irrelevant search terms from their ads. By optimizing PPC campaigns with negative keywords, sellers reduce wasted ad spend, improve ROI, and drive more qualified traffic to their listings.
Amazon Refund Policy Compliance is essential for sellers to ensure a fair return process. Adhering to guidelines for refunds and timely processing enhances customer satisfaction, protects seller ratings, and maintains account health on the platform.
A Clickthrough Rate (CTR) Booster helps Amazon sellers increase the number of shoppers clicking on their listings. By optimizing product titles, images, and descriptions, sellers can enhance visibility and improve Amazon SEO, leading to higher sales and profitability.
Amazon PPC Ad Scheduling enables sellers to optimize ad visibility by selecting specific times to run their PPC campaigns. This targeted approach enhances conversions and improves return on investment (ROI) by aligning ads with peak shopping hours.
The Repricing Strategy Matrix is essential for Amazon sellers to optimize pricing tactics based on market conditions and competitor actions. By choosing between aggressive, moderate, or conservative strategies, sellers can enhance visibility, boost sales, and improve profitability.
The Amazon Order Defect Threshold is vital for sellers, measuring service quality through defects like negative feedback and claims. Maintaining an Order Defect Rate of 1% or less is crucial to avoid account restrictions and ensure customer satisfaction.
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