Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
A Post-Purchase Upsell is a vital strategy for Amazon sellers, aimed at increasing average order value by recommending complementary products after a purchase. This technique enhances customer satisfaction and drives revenue growth through targeted suggestions.
The Advertising Cost of Sales (ACoS) Benchmark is vital for Amazon sellers, measuring advertising efficiency by comparing spend to sales. A lower ACoS indicates better profitability, helping sellers optimize budgets and drive sustainable growth on the platform.
Amazon File Upload Errors occur when sellers face issues uploading essential documents to Seller Central, such as inventory updates. Common causes include incorrect formats and data validation problems, which can disrupt inventory management and sales performance.
The Restricted Product List on Amazon outlines items that sellers cannot list due to legal and safety concerns. Regularly reviewing this list is essential for Amazon sellers to avoid penalties, maintain account health, and ensure a safe shopping experience for customers.
Manual Fulfillment Orders allow Amazon sellers to manage their own shipping and delivery, providing greater control over inventory and packaging. This approach can lower costs and cater to unique products, but requires diligent compliance with Amazon’s policies for success.
Checkout Optimization on Amazon enhances the purchasing process by reducing friction points that lead to cart abandonment. By improving loading times, simplifying payments, and clearly communicating costs, sellers can boost conversion rates and increase sales.
Display Ads (DSP) on Amazon enable sellers to programmatically purchase display advertising across a vast network. By utilizing data-driven targeting, sellers can effectively reach specific audiences, enhancing brand visibility and driving traffic to their product listings.
The Amazon Seller Dashboard is essential for Amazon sellers, offering a centralized platform to manage business operations. It provides insights into sales performance, inventory levels, and customer feedback, enabling informed decision-making to enhance product visibility and boost sales.
Amazon Content Policy Enforcement ensures that sellers follow guidelines for accurate and compliant product listings. Adhering to these rules protects businesses from penalties and enhances visibility, fostering customer trust and long-term success on the platform.
The Dropshipping Compliance Policy is essential for Amazon sellers, outlining rules to maintain account health. Sellers must be the seller of record, ensuring reliable suppliers and transparent transactions to enhance customer trust and satisfaction.
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