Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
An Account Health Alert on Amazon notifies sellers of potential issues impacting their account performance and compliance. Timely attention to these alerts is essential to avoid account suspension and maintain a positive customer experience. Regular monitoring in Seller Central helps sellers address issues like high order defect rates and policy violations, ultimately enhancing their overall performance.
To enroll in Amazon Brand Registry, sellers must have an active registered trademark in their country. This trademark, whether a word mark or logo, must be in use with their products. Compliance with these trademark requirements is essential for brand protection and visibility.
Amazon Campaign Negative Keywords are crucial for sellers to exclude irrelevant search terms from their ads. By optimizing PPC campaigns with negative keywords, sellers reduce wasted ad spend, improve ROI, and drive more qualified traffic to their listings.
Monthly Storage Utilization is vital for Amazon sellers, reflecting how effectively they use warehouse space for inventory. High utilization minimizes storage fees and enhances profitability, while low utilization can lead to increased costs and penalties.
Amazon Refund Policy Compliance is essential for sellers to ensure a fair return process. Adhering to guidelines for refunds and timely processing enhances customer satisfaction, protects seller ratings, and maintains account health on the platform.
Product Content Guidelines are vital for Amazon sellers, ensuring listings are accurate, clear, and engaging. By using high-quality images, detailed descriptions, and relevant keywords, sellers can enhance search visibility and improve the customer experience, leading to increased sales.
A Clickthrough Rate (CTR) Booster helps Amazon sellers increase the number of shoppers clicking on their listings. By optimizing product titles, images, and descriptions, sellers can enhance visibility and improve Amazon SEO, leading to higher sales and profitability.
Amazon Attribution enables sellers to measure the effectiveness of their marketing campaigns across various channels. By tracking external traffic sources and their impact on sales, sellers can optimize strategies, improve ROI, and boost overall sales on Amazon.
Amazon PPC Ad Scheduling enables sellers to optimize ad visibility by selecting specific times to run their PPC campaigns. This targeted approach enhances conversions and improves return on investment (ROI) by aligning ads with peak shopping hours.
The Repricing Strategy Matrix is essential for Amazon sellers to optimize pricing tactics based on market conditions and competitor actions. By choosing between aggressive, moderate, or conservative strategies, sellers can enhance visibility, boost sales, and improve profitability.
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