Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Auto Campaign Targeting automates the ad targeting process on Amazon, using advanced algorithms to analyze product listings and customer behavior. This feature helps sellers increase visibility, drive traffic, and discover new keywords, enhancing overall sales performance.
Proof of Purchase (PoP) is essential for Amazon sellers, providing verification of transactions. It aids in managing returns, warranty claims, and compliance with policies, while also protecting against fraud. Accurate PoP records enhance customer trust and streamline operations.
The Prep Category on Amazon classifies products needing specific preparation for the Fulfillment by Amazon (FBA) program. Properly categorizing items ensures compliance with Amazon’s guidelines, impacting inventory management, shipping costs, and overall sales performance.
A Marketplace Specific ASIN is a unique identifier for products listed on Amazon’s various marketplaces. Each ASIN is tailored to its region, enabling sellers to optimize inventory, pricing, and compliance, ultimately enhancing visibility and sales performance.
Amazon Performance Metrics are vital for sellers, measuring key indicators like Order Defect Rate, Cancellation Rate, and Late Shipment Rate. Monitoring these metrics enhances account health, boosts visibility, and improves customer satisfaction, driving sales growth.
The Amazon Delivery Tracking System empowers sellers to monitor shipments in real-time, enhancing customer satisfaction through transparency. By utilizing features like Amazon Map Tracking, sellers can proactively address delivery issues and improve the shopping experience.
Min/Max Price Guardrails are vital for Amazon sellers, setting clear pricing limits to protect profit margins and enhance competitiveness. These guardrails ensure compliance with Amazon policies and help maintain price stability, ultimately boosting sales performance.
Amazon Catalog Management is essential for sellers to maintain accurate product listings, enhance visibility, and improve sales performance. By optimizing titles, descriptions, and images, sellers can boost search rankings and provide a better customer experience.
The Amazon FBA Customer Return Policy allows sellers to streamline returns, enhancing customer satisfaction. Customers have 30 days to return items in new and unused condition for a full refund, impacting seller performance metrics and account health.
Payment Hold Release is essential for Amazon sellers to access their funds. This process involves lifting temporary holds placed due to compliance issues or performance metrics. Maintaining account health and resolving outstanding issues ensures timely access to earnings.
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