Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
The Amazon Product Search Algorithm ranks products based on keyword relevance, sales performance, and customer reviews. Sellers must optimize listings with high-quality images and compelling descriptions to enhance visibility and drive sales effectively.
Sponsored Product Dynamic Bidding allows Amazon sellers to optimize bids based on real-time conversion likelihood. This strategy enhances visibility and sales while managing costs, ultimately maximizing return on investment (ROI) and improving campaign performance.
The Conversion Attribution Model helps Amazon sellers analyze how various marketing channels influence sales conversions. By understanding customer touchpoints, sellers can optimize budgets and strategies to enhance their return on investment (ROI) and boost sales performance.
Headline Search Ads on Amazon allow sellers to prominently display their brand and products at the top of search results. This ad format enhances visibility, drives traffic, and boosts sales, making it essential for brand-registered sellers to optimize their marketing strategy.
Custom Text Fields (Listings) on Amazon allow sellers to add detailed product information, enhancing visibility and appeal. By incorporating relevant keywords, these fields improve search optimization and contribute to a better customer experience, driving higher conversion rates.
Amazon Seller Account Suspension can significantly impact your business by disabling your account due to policy violations or poor performance metrics. To regain access, sellers must submit a detailed Plan of Action addressing the issues raised.
A First Time Buyer Discount on Amazon is a strategic promotion that offers new customers a percentage off their first purchase. This tactic boosts customer acquisition, increases sales volume, and enhances product visibility, fostering brand loyalty and valuable reviews.
Delivery Exception Rate is a critical metric for Amazon sellers, reflecting the percentage of orders with shipping issues. A high rate can harm customer satisfaction, lead to negative feedback, and risk account suspension. Monitoring and optimizing this rate is essential for maintaining account health and driving sales growth.
A Channel Attribution Tag enables Amazon sellers to track the effectiveness of their marketing across various channels. By analyzing this data, sellers can optimize their strategies, improve ROI, and enhance overall sales performance. Understanding these tags is vital for success.
Amazon Negative Feedback Management is essential for sellers to protect their reputation and account health. By actively monitoring and addressing negative feedback, sellers can improve their ratings, enhance visibility, and drive sales through better customer satisfaction.
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