Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Listing Quality Score is essential for Amazon sellers, reflecting how well a product listing attracts and converts buyers. Key factors include keyword relevance, image quality, and customer reviews. A higher score boosts visibility and sales.
Conversion Funnel Analytics enables Amazon sellers to track the customer journey from discovery to purchase. By analyzing key metrics like click-through rates and purchase conversion rates, sellers can optimize listings, enhance engagement, and boost sales performance.
The Marketplace Fair Pricing Policy on Amazon ensures sellers maintain competitive pricing, preventing excessive markups and price gouging. Compliance is vital for protecting seller accounts and enhancing customer trust, ultimately improving sales performance.
Marketplace Growth Rate measures the expansion of an Amazon marketplace through sales volume and active sellers. Understanding this metric is essential for sellers to identify opportunities, manage inventory, and refine marketing strategies for sustained success.
Amazon Display Ads (DSP) enables sellers to create targeted ads that reach potential customers across various platforms. By leveraging audience insights and programmatic buying, sellers can enhance visibility, drive traffic, and improve conversion rates effectively.
The Delivery Experience Index (DEI) is essential for Amazon sellers, measuring order fulfillment efficiency through factors like on-time delivery rates and customer feedback. A high DEI boosts visibility and sales, while a low DEI can lead to penalties.
An Account Reactivation Appeal allows Amazon sellers to request reinstatement of their suspended accounts. By submitting a detailed plan of action that addresses policy violations, sellers can restore their ability to list products and fulfill orders.
Dropshipper Performance Metrics are essential for Amazon sellers, encompassing key indicators like order fulfillment rate, return rate, and customer feedback score. Monitoring these metrics helps optimize operations, improve customer satisfaction, and drive sales growth.
Amazon Product Bundling allows sellers to combine complementary products into a single listing, enhancing customer value and convenience. This strategy boosts average order value, improves search visibility, and drives higher sales while adhering to Amazon’s guidelines.
EU Marketplace Expansion enables Amazon sellers to tap into a diverse customer base of over 450 million people across 27 member states. Success requires attention to local regulations, cultural preferences, and effective use of Fulfillment by Amazon (FBA) for streamlined logistics.
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