Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon Inventory Reconciliation is essential for sellers, ensuring that physical stock matches records in Seller Central. This process helps identify discrepancies from shipping errors or damages, preventing stockouts and supporting compliance, ultimately enhancing customer experience and business performance.
Click Fraud Detection is essential for Amazon sellers to protect their advertising budgets from fraudulent clicks. By using advanced analytics to identify and filter out illegitimate clicks, sellers can enhance their ROI and ensure effective marketing strategies.
Image Compliance Rules are essential for Amazon sellers to enhance product visibility and meet platform standards. Adhering to these guidelines improves customer trust, boosts conversion rates, and helps avoid listing suppression or account health issues.
The Amazon Late Shipment Rate measures the percentage of orders shipped after the promised delivery date. For sellers, a low rate is crucial for maintaining account health, avoiding penalties, and ensuring customer satisfaction. Regular monitoring and timely shipping are essential.
Customer Feedback Analysis is essential for Amazon sellers to evaluate reviews and ratings, identify strengths and weaknesses, and enhance business strategies. This process improves customer satisfaction, boosts brand reputation, and drives sales growth.
The Promotion Redemptions Report is essential for Amazon sellers, offering insights into promotional campaign performance. It tracks redemption rates, sales generated, and conversion impacts, enabling sellers to refine strategies and boost profitability effectively.
Cart Abandonment Triggers are critical factors that cause potential buyers to leave their carts on Amazon. Common issues include unexpected shipping costs, complicated checkout processes, and lack of trust. Addressing these triggers can significantly improve conversion rates and boost sales.
Back-End Search Terms are hidden keywords in Amazon Seller Central that enhance product visibility in search results. By strategically using relevant keywords, sellers can improve discoverability, increase traffic, and boost sales within the marketplace.
Amazon Retail Offer Suppression occurs when a seller’s product listing is hidden due to compliance or performance issues, such as incomplete information or policy violations. This significantly reduces visibility and sales potential, making it essential for sellers to address these issues promptly.
The Amazon Upload Catalog Tool enables sellers to efficiently manage product listings in bulk using a spreadsheet format. This tool streamlines catalog management, ensuring accurate and up-to-date information, which enhances visibility and boosts sales performance on Amazon.
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