Platform Policy Update Log

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    Fulfillment Program Switching allows Amazon sellers to change between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). This decision affects operational efficiency, shipping speed, and customer satisfaction, enabling sellers to optimize their business model effectively.

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    Time on Page (Amazon Listings) measures how long potential buyers engage with a product listing. This metric is vital for Amazon sellers, as longer times indicate higher interest and can lead to increased conversion rates, enhancing overall sales performance.