Order Defect Rate (ODR) is a vital metric for Amazon sellers, reflecting the percentage of orders with negative feedback, claims, or chargebacks. Keeping ODR below 1% is essential for maintaining seller performance and eligibility for the Buy Box.
Amazon Order Defect Rate (ODR) is vital for sellers, measuring the percentage of orders with negative feedback or claims. A low ODR enhances account health, ensuring better visibility and customer trust, while preventing account suspension. Regular monitoring and proactive strategies are essential for success.
End of content
End of content
