Order Defect Rate (ODR)

Order Defect Rate (ODR) is a vital metric for Amazon sellers, reflecting the percentage of orders with negative feedback, claims, or chargebacks. Keeping ODR below 1% is essential for maintaining seller performance and eligibility for the Buy Box.

Order Defect Rate (ODR) Audit

An Order Defect Rate (ODR) Audit is essential for Amazon sellers to evaluate customer satisfaction metrics. By analyzing negative feedback, A-to-Z claims, and chargebacks, sellers can enhance product quality and optimize processes, ensuring compliance and boosting sales.

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