Cost Per Impression (CPM)

Cost Per Impression (CPM) is vital for Amazon sellers, representing the cost for every 1,000 ad impressions. By understanding and optimizing CPM, sellers can enhance brand visibility, effectively manage advertising budgets, and drive more traffic to their listings.

Ad Impressions

Ad Impressions are crucial for Amazon sellers as they reflect how often ads are displayed to potential customers. Monitoring impressions helps optimize visibility and click-through rates, driving traffic and increasing sales for product listings.

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