Negative keywords are essential for Amazon sellers to refine ad targeting and improve ROI. By excluding irrelevant search terms, sellers can attract a more relevant audience, reduce wasted ad spend, and enhance overall campaign performance.
Advertising Console Metrics are essential for Amazon sellers to optimize PPC campaigns. By analyzing key indicators like total ad sales, click-through rates (CTR), and cost-per-click (CPC), sellers can enhance ad efficiency and boost brand visibility.
Ad Spend Efficiency is vital for Amazon sellers, measuring revenue generated per advertising dollar spent. By optimizing listings, targeting effective keywords, and monitoring metrics like ACoS and ROAS, sellers can enhance profitability and drive sustainable growth.
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