advertising budgets

  • Audience Builder (Amazon Ads)

    Audience Builder (Amazon Ads) enables sellers to target specific customer segments based on behaviors and demographics. This tool enhances ad campaigns by increasing visibility, improving conversion rates, and optimizing advertising budgets for better ROI.

  • Campaign Budget Optimization

    Campaign Budget Optimization (CBO) enables Amazon sellers to strategically manage advertising budgets across campaigns, maximizing ROI. By reallocating funds to high-performing ads, sellers enhance visibility, drive traffic, and boost sales while controlling ACoS.

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