Marketing Campaign Attribution is essential for Amazon sellers to identify which marketing efforts drive sales. By tracking customer interactions across channels like PPC ads and social media, sellers can optimize their strategies, enhance ROI, and boost brand loyalty.
Amazon Customer Acquisition Cost (CAC) is the total cost for sellers to gain a new customer on the platform. It includes advertising spend and promotional discounts, making it essential for optimizing PPC campaigns and improving profitability. Understanding CAC helps sellers enhance their return on investment and scale their businesses effectively.
Cost Per Acquisition (CPA) Tracking is essential for Amazon sellers, measuring the total cost to acquire a new customer. By analyzing CPA, sellers can optimize marketing strategies, improve profitability, and make informed decisions for sustainable growth.
End of content
End of content
