Amazon MAP Policy

Seller Glossary

Amazon MAP Policy Enforcement

Amazon MAP Policy Enforcement ensures that sellers adhere to Minimum Advertised Price guidelines set by brands. Compliance protects brand integrity, prevents penalties like account suspension, and fosters a trustworthy marketplace for consumers.
Seller Glossary

Amazon MAP Policy (Minimum Advertised Price)

The Amazon MAP Policy (Minimum Advertised Price) sets a minimum price for product advertising, ensuring fair competition and protecting brand integrity. Compliance is essential for maintaining profit margins and avoiding penalties like listing removal or account suspension.

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