BSR (Best Sellers Rank)

BSR (Best Sellers Rank) is a vital metric for Amazon sellers, reflecting a product’s popularity and sales performance within its category. A lower BSR indicates higher sales volume, enhancing visibility and driving traffic, ultimately maximizing revenue.

Amazon Conversion Rate Benchmark

The Amazon Conversion Rate Benchmark measures the percentage of visitors who purchase from a listing. Aiming for a conversion rate of 10% to 15% is essential for sellers, as it reflects effective listing optimization and can significantly boost sales and visibility.

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