Amazon marketing strategies

  • BSR (Best Sellers Rank)

    BSR (Best Sellers Rank) is a vital metric for Amazon sellers, reflecting a product’s popularity and sales performance within its category. A lower BSR indicates higher sales volume, enhancing visibility and driving traffic, ultimately maximizing revenue.

  • Amazon Conversion Rate Benchmark

    The Amazon Conversion Rate Benchmark measures the percentage of visitors who purchase from a listing. Aiming for a conversion rate of 10% to 15% is essential for sellers, as it reflects effective listing optimization and can significantly boost sales and visibility.

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