Impressions vs. Sessions

In Amazon selling, impressions indicate how often your product is displayed, while sessions measure unique visits to your listing. A high impression count with low sessions suggests the need for improved images or descriptions to boost conversions and sales.

Low Conversion Rate Flag

The Low Conversion Rate Flag alerts Amazon sellers when their listings fail to convert views into purchases. Factors like poor listing optimization, uncompetitive pricing, and negative customer reviews contribute to this issue, impacting sales and visibility.

Impressions Per Keyword

Impressions Per Keyword measures how often a product appears in Amazon search results for specific keywords. This metric is essential for sellers to enhance visibility, optimize keyword strategies, and improve overall sales performance through targeted adjustments.

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