Amazon Cost of Goods Sold (COGS) encompasses all direct costs related to product production, including purchase price, shipping, and manufacturing expenses. Accurately calculating COGS is vital for determining profitability, setting competitive prices, and managing inventory effectively.
Buy Box Win Percentage measures how often a seller’s offer appears in the Amazon Buy Box, directly impacting sales volume. Factors like competitive pricing, shipping options, and seller metrics influence this percentage, making it essential for optimizing visibility and driving sales.
Amazon Offer Optimization enhances product listings to boost visibility and sales. Key elements include keyword research, listing optimization, and competitive pricing. By refining these aspects, sellers can improve rankings, increase click-through rates, and drive more sales.
Amazon Sponsored Display Ads Targeting allows sellers to reach potential customers through tailored ads based on audience interests and shopping behaviors. By effectively utilizing these targeting options, sellers can enhance product visibility, drive traffic, and boost sales.
Refund Management is essential for Amazon sellers to efficiently handle returns and refunds, ensuring customer satisfaction and compliance with Amazon’s policies. By optimizing this process, sellers can enhance account health, boost customer loyalty, and increase sales through positive feedback.
External Advertising Compliance is essential for Amazon sellers to ensure their promotions align with Amazon’s policies and legal standards. By accurately representing products and avoiding misleading claims, sellers protect their brand reputation and enhance customer trust.
Amazon Header Bidding allows sellers to enhance their visibility by enabling multiple advertisers to bid for ad space in real-time. This competitive environment leads to better pricing, improved ad performance, and increased traffic to product listings, boosting ROI.
Outbound Shipment Tracking is essential for Amazon sellers to monitor deliveries from their location to customers. By using tracking numbers, sellers can ensure timely delivery, enhance customer satisfaction, and improve operational efficiency, ultimately boosting sales.
Ad Impression Share is essential for Amazon sellers, measuring how often ads appear compared to their potential visibility. A higher share boosts traffic and sales, influenced by bid amounts, budget, and keyword competitiveness. Optimize this metric for better market performance.
Suppressed Listing Alerts notify Amazon sellers when their product listings are hidden due to issues like policy violations or incomplete information. Addressing these alerts promptly is vital for maintaining visibility, compliance, and maximizing sales potential.
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