The Amazon Order Defect Rate (ODR) is vital for sellers, reflecting the percentage of orders with negative feedback. An ODR Appeal allows sellers to contest negative decisions, requiring evidence of resolution to maintain account health and avoid suspension.
Suppressed Search Terms are keywords that Amazon’s algorithm flags as inappropriate, leading to their exclusion from search results. This can drastically reduce a seller’s visibility and sales. To maintain compliance and optimize listings, sellers must use relevant keywords and adhere to Amazon’s guidelines.
Enhanced Customer Reviews on Amazon provide sellers with valuable insights through detailed feedback, images, and videos. These reviews boost product visibility and conversion rates while building trust and credibility, ultimately driving more sales.
The Loss Leader Strategy enables Amazon sellers to attract customers by pricing select products below market value, driving traffic and increasing overall sales. This approach enhances visibility, improves sales rank, and fosters customer loyalty through positive buying experiences.
Listing Quality Metrics are vital for Amazon sellers, measuring how effectively product listings attract customers and drive sales. Key factors include title optimization, product images, and keyword usage, all of which enhance search visibility and conversion rates.
Brand Gating on Amazon restricts sales of branded products to authorized sellers, protecting intellectual property and ensuring brand integrity. This practice enhances listing quality, combats counterfeits, and fosters customer trust, leading to increased sales and brand loyalty.
The Blocked Keywords List on Amazon is a vital resource for sellers, outlining prohibited keywords that can lead to listing suppression or account suspension. Adhering to this list ensures compliance with Amazon’s policies and enhances product visibility, ultimately driving sales success.
External Traffic Sources are essential for Amazon sellers to drive visitors from outside platforms like social media and blogs to their listings. By effectively utilizing these sources, sellers can enhance visibility, boost sales, and improve product rankings on Amazon.
The Price Adjustment Rule on Amazon allows sellers to modify prices based on market trends and competitor actions. This strategy is essential for maintaining competitive pricing, enhancing product visibility, and maximizing sales while ensuring compliance with Amazon’s guidelines.
Restricted Product Categories on Amazon require sellers to obtain prior approval before listing certain items, such as adult products and hazardous materials. Compliance with these restrictions is essential to avoid account suspension and ensure a successful selling experience.
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