Brand Protection

  • Amazon Counterfeit Crimes Unit (CCU)

    The Amazon Counterfeit Crimes Unit (CCU) protects sellers by combating counterfeit products on the platform. By leveraging advanced technology and collaborating with law enforcement, the CCU ensures a safer marketplace, safeguarding intellectual property and enhancing brand integrity.

  • Amazon Transparency Program

    The Amazon Transparency Program helps sellers protect their brands by applying unique scannable codes to products, ensuring authenticity. This reduces counterfeits, builds customer trust, and provides insights for better inventory and marketing decisions.

  • Intellectual Property Dashboard

    The Intellectual Property Dashboard on Amazon empowers sellers to protect their intellectual property rights by monitoring infringements and reporting violations. This essential tool enhances brand integrity and safeguards unique products from unauthorized use.

  • Amazon Brand Dashboard

    The Amazon Brand Dashboard empowers brand owners with essential tools to analyze sales data, track customer engagement, and enhance advertising effectiveness. By monitoring brand health and customer feedback, sellers can optimize listings and drive sales growth effectively.

  • Brand Registry Roles

    Brand Registry Roles on Amazon empower sellers to protect their brand and enhance visibility. By managing product listings, reporting violations, and utilizing A+ Content, sellers can improve customer engagement and drive sales effectively.

  • Brand Gating Requests

    Brand Gating Requests on Amazon allow brand owners to limit product sales to authorized sellers, protecting brand integrity and reducing counterfeit risks. Understanding this process is essential for sellers to ensure compliance and maintain access to gated products.

  • Amazon Transparency Program Codes

    Amazon Transparency Program Codes are unique identifiers that help brands prevent counterfeiting and protect their reputation. By ensuring only authentic products reach customers, these codes enhance trust and provide valuable insights into the supply chain, benefiting sellers significantly.

  • Brand Registry

    Amazon Brand Registry is a free program that helps sellers protect their intellectual property rights. By registering, sellers can manage listings, prevent unauthorized sales, and access advanced advertising options, enhancing brand visibility and integrity.

  • Trademark Registration

    Trademark Registration is vital for Amazon sellers to protect their brand and enhance credibility. It grants exclusive rights to brand identifiers, enabling enrollment in the Amazon Brand Registry for better control, increased visibility, and protection against counterfeits.

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