Amazon DSP (Demand-Side Platform) empowers sellers to programmatically purchase display and video ads, targeting specific audiences based on shopping behaviors and demographics. This enhances brand visibility, drives traffic, and boosts sales in the competitive marketplace.
Amazon Sponsored Brand Ads enable sellers to enhance brand visibility and drive sales by showcasing their logo and multiple products in prominent search results. This targeted advertising approach increases traffic to product listings and boosts overall sales performance.
Amazon Brand Exclusivity allows sellers to gain exclusive rights to sell specific products, enhancing brand control and visibility. By registering with Amazon’s Brand Registry, sellers protect against counterfeits and optimize listings, boosting customer loyalty and sales potential.
The Brand Referral Bonus rewards Amazon sellers for driving external traffic to their listings. By promoting products through social media and other channels, sellers can earn a bonus based on sales from referred traffic, enhancing visibility and profitability.
Influencer Traffic Integration enables Amazon sellers to collaborate with social media influencers, driving targeted traffic to their listings. This strategy enhances brand visibility, increases organic traffic, and boosts conversion rates through trusted endorsements.
Brand Registry Roles on Amazon empower sellers to protect their brand and enhance visibility. By managing product listings, reporting violations, and utilizing A+ Content, sellers can improve customer engagement and drive sales effectively.
Retargeting campaigns enable Amazon sellers to re-engage customers who showed interest in their products but didn’t purchase. By displaying targeted ads across various platforms, sellers can boost conversion rates and enhance brand visibility, ultimately driving more sales.
External Advertising Attribution is essential for Amazon sellers to track the effectiveness of ads outside the platform. By analyzing which channels drive traffic and sales, sellers can optimize marketing strategies, improve ROI, and enhance brand visibility.
Sponsored Brands Creative Rotation allows Amazon sellers to showcase various ad creatives, enhancing advertising effectiveness. By rotating images, headlines, and logos, sellers can identify the best-performing combinations, improve click-through rates, and drive more sales.
The Enhanced Brand Content (EBC) Manager empowers Amazon sellers to create visually appealing product listings with custom images and engaging layouts. This tool enhances product descriptions, boosts conversion rates, and builds customer trust, driving sales and brand loyalty.
End of content
End of content
