Amazon Customer Acquisition Cost

Amazon Customer Acquisition Cost (CAC) is the total cost for sellers to gain a new customer on the platform. It includes advertising spend and promotional discounts, making it essential for optimizing PPC campaigns and improving profitability. Understanding CAC helps sellers enhance their return on investment and scale their businesses effectively.

Customer Acquisition Cost

Customer Acquisition Cost (CAC) is essential for Amazon sellers, reflecting the total expenses to gain a new customer. It encompasses marketing, advertising, and promotional costs, guiding sellers in optimizing PPC campaigns and ensuring profitability.

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