Click-to-Conversion Ratio

The Click-to-Conversion Ratio is essential for Amazon sellers, measuring how effectively product listings turn clicks into sales. By optimizing factors like listing quality, product images, and customer reviews, sellers can enhance this ratio, driving more sales and increasing profitability.

External Traffic Reporting

External Traffic Reporting is essential for Amazon sellers to track and analyze traffic from outside sources like social media and blogs. By using tools such as Amazon Attribution, sellers can optimize marketing strategies, enhance conversions, and boost sales performance.

Checkout Conversion Metrics

Checkout Conversion Metrics are essential for Amazon sellers to gauge the effectiveness of their checkout process. By analyzing metrics like cart abandonment rate and checkout completion rate, sellers can identify and address friction points, ultimately enhancing the customer experience and boosting sales.

Category Conversion Rate

Category Conversion Rate measures the percentage of visitors who purchase within a specific product category on Amazon. A higher rate indicates effective product resonance, leading to increased sales. Optimizing listings and monitoring this metric is essential for success.

Amazon Sponsored Display Ads Targeting

Amazon Sponsored Display Ads Targeting allows sellers to reach potential customers through tailored ads based on audience interests and shopping behaviors. By effectively utilizing these targeting options, sellers can enhance product visibility, drive traffic, and boost sales.

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