The Amazon Counterfeit Crimes Unit (CCU) protects sellers by combating counterfeit products on the platform. By leveraging advanced technology and collaborating with law enforcement, the CCU ensures a safer marketplace, safeguarding intellectual property and enhancing brand integrity.
The Amazon Transparency Program helps sellers protect their brands by applying unique scannable codes to products, ensuring authenticity. This reduces counterfeits, builds customer trust, and provides insights for better inventory and marketing decisions.
The Intellectual Property Dashboard on Amazon empowers sellers to protect their intellectual property rights by monitoring infringements and reporting violations. This essential tool enhances brand integrity and safeguards unique products from unauthorized use.
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