Customer Behavior

  • Client-Side Pixel Tracking

    Client-Side Pixel Tracking is essential for Amazon sellers aiming to enhance their marketing strategies. By embedding a pixel on their websites, sellers can gather critical data on customer behavior, enabling precise tracking of interactions and campaign effectiveness. This insight allows for improved product listings and targeted PPC ads, ultimately driving higher sales and better ROI.

  • Sales Analytics Dashboard

    A Sales Analytics Dashboard is vital for Amazon sellers, offering a centralized view of key metrics like sales volume and conversion rates. This tool helps sellers analyze data, optimize listings, and enhance marketing strategies to boost profitability and adapt to market changes.

  • Conversion Funnel Metrics

    Conversion Funnel Metrics are essential for Amazon sellers to enhance sales performance. By tracking customer journeys from awareness to purchase, sellers can identify drop-off points and optimize product listings, advertising strategies, and ultimately boost sales.

  • FBM Returns Fraud Detection

    FBM Returns Fraud Detection is essential for Amazon sellers using the Fulfilled by Merchant (FBM) model. By monitoring return patterns and analyzing customer behavior, sellers can identify fraudulent activities, protect profits, and enhance customer satisfaction.

  • Amazon Sponsored Display Reports

    Amazon Sponsored Display Reports provide sellers with critical insights into ad performance, including impressions, clicks, and conversions. By analyzing these metrics, sellers can refine targeting strategies, enhance ad placements, and boost sales effectively.

  • Amazon Store Analytics

    Amazon Store Analytics empowers sellers with critical insights into traffic, conversion rates, and sales performance. By analyzing these metrics, sellers can optimize listings, enhance visibility, and make data-driven decisions to boost overall business growth.

  • Amazon Lightning Deals Management

    Amazon Lightning Deals Management is essential for sellers aiming to boost sales through limited-time promotions. By strategically selecting products, setting competitive prices, and timing deals during peak shopping periods, sellers can enhance visibility and profitability.

  • Business Reports Tab

    The Business Reports Tab in Amazon Seller Central offers essential insights into sales performance and customer behavior. By analyzing sales, traffic, and inventory reports, sellers can optimize listings, enhance marketing strategies, and improve profitability.

  • Conversion Attribution Accuracy

    Conversion Attribution Accuracy is vital for Amazon sellers, allowing them to pinpoint which marketing efforts drive sales. By utilizing tools like Amazon Attribution, sellers can optimize ad spend, refine listings, and enhance overall sales performance.

  • Customer Insights Dashboard

    The Customer Insights Dashboard on Amazon provides sellers with critical data on customer behaviors and preferences. By analyzing demographics and purchasing patterns, sellers can optimize listings and enhance customer engagement, driving sales growth effectively.

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