Split Testing (A/B Testing) enables Amazon sellers to optimize product listings by comparing variations of titles, images, or descriptions. This data-driven approach enhances conversion rates, improves customer insights, and ultimately boosts profitability in a competitive marketplace.
Display Ads (DSP) on Amazon enable sellers to programmatically purchase display advertising across a vast network. By utilizing data-driven targeting, sellers can effectively reach specific audiences, enhancing brand visibility and driving traffic to their product listings.
Brand Analytics Segmentation on Amazon enables sellers to categorize customers based on shared traits and behaviors. This insight helps optimize product listings, enhance advertising campaigns, and create personalized promotions, ultimately boosting sales and brand loyalty.
Voice of the Customer (VoC) is essential for Amazon sellers to gather insights from customer feedback, enhancing product offerings and optimizing listings. By addressing customer needs and pain points, sellers can improve the overall customer experience and drive sales growth.
Sales Data Export enables Amazon sellers to download and analyze crucial sales reports, providing insights into units sold, revenue, and customer behavior. This data supports informed decision-making, optimizes inventory, and enhances marketing strategies for improved profitability.
External Traffic Attribution is essential for Amazon sellers to track and analyze traffic from outside sources like social media and blogs. By understanding these external influences, sellers can optimize marketing strategies, improve ROI, and drive targeted traffic to boost sales.
Customer Insights provide Amazon sellers with a comprehensive understanding of consumer behaviors and preferences. By analyzing data from purchase history and reviews, sellers can optimize listings, enhance customer experience, and drive sales effectively.
Traffic Source Attribution is essential for Amazon sellers to analyze which channels drive traffic to their listings. By tracking sources like organic search, paid ads, and social media, sellers can optimize marketing strategies, enhance visibility, and improve conversion rates.
Voice of Customer (VoC) is essential for Amazon sellers, providing valuable feedback that enhances product listings and boosts customer satisfaction. By leveraging VoC insights, sellers can tailor their offerings, improve conversion rates, and foster customer loyalty.
The Amazon Selling Partner API (SP-API) empowers Amazon sellers by automating key tasks like inventory management, order processing, and report generation. This integration enhances efficiency, ensures compliance, and drives growth in a competitive marketplace.
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