customer segmentation

  • Customer Cohort Analysis

    Customer Cohort Analysis enables Amazon sellers to segment customers into distinct groups based on shared behaviors, enhancing insights into purchasing patterns and retention rates. This data-driven approach helps optimize marketing strategies, improve customer experiences, and boost sales.

  • Custom Audience for DSP

    Custom Audience for DSP allows Amazon sellers to target specific customer segments based on behaviors and interests. By creating tailored campaigns, sellers can enhance ad effectiveness, increase conversion rates, and boost return on investment (ROI).

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