Bid Multiplier Strategy

The Bid Multiplier Strategy enables Amazon sellers to optimize their PPC campaigns by dynamically adjusting bids based on keyword performance. This approach enhances visibility for high-performing keywords while reducing costs for underperformers, improving overall advertising efficiency and profitability.

Sponsored Product Dynamic Bidding

Sponsored Product Dynamic Bidding allows Amazon sellers to optimize bids based on real-time conversion likelihood. This strategy enhances visibility and sales while managing costs, ultimately maximizing return on investment (ROI) and improving campaign performance.

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