E-commerce metrics are essential for Amazon sellers to assess business performance. By analyzing key metrics like Sales Revenue, Conversion Rate, and Customer Acquisition Cost, sellers can optimize listings, improve customer experience, and drive growth effectively.
Customer Lifetime Value (CLV) is essential for Amazon sellers, providing insights into the total profit expected from a customer over their relationship. By leveraging CLV, sellers can enhance marketing strategies, improve inventory management, and boost customer retention for sustainable growth.
BSR (Best Sellers Rank) is a vital metric for Amazon sellers, reflecting a product’s popularity and sales performance within its category. A lower BSR indicates higher sales volume, enhancing visibility and driving traffic, ultimately maximizing revenue.
CTR (Click Through Rate) is essential for Amazon sellers, measuring the effectiveness of product listings and ads. A high CTR indicates strong buyer interest, enhancing visibility and sales. Optimize images, keywords, and descriptions to improve your CTR and drive traffic.
Sales Conversion Rate measures the effectiveness of your Amazon listings by calculating the percentage of visitors who make a purchase. A higher conversion rate indicates strong product appeal, leading to increased sales and better visibility in search results.
Fulfillment Latency is the time between when a customer places an order on Amazon and when it is shipped. This metric affects customer satisfaction and sales. Lower latency leads to faster deliveries, enhancing the customer experience and boosting seller performance.
Sell-Through Rate (STR) is vital for Amazon sellers, measuring the percentage of inventory sold over time. A higher STR reflects strong demand and effective strategies, while a lower rate signals potential issues with visibility or pricing. Monitoring STR enhances inventory management and profitability.
Cost Per Acquisition (CPA) Tracking is essential for Amazon sellers, measuring the total cost to acquire a new customer. By analyzing CPA, sellers can optimize marketing strategies, improve profitability, and make informed decisions for sustainable growth.
Checkout Conversion Metrics are essential for Amazon sellers to gauge the effectiveness of their checkout process. By analyzing metrics like cart abandonment rate and checkout completion rate, sellers can identify and address friction points, ultimately enhancing the customer experience and boosting sales.
The Follow-to-Buy Ratio is essential for Amazon sellers, measuring how effectively followers convert into buyers. A high ratio signifies strong engagement and brand loyalty, while a low ratio indicates areas for improvement in marketing and product offerings.
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