E-commerce metrics

  • Checkout Conversion Rate

    Checkout Conversion Rate is the percentage of customers who finalize their purchases on Amazon after adding items to their cart. This metric is essential for sellers, as it directly affects sales performance and profitability. Improving this rate involves optimizing listings, pricing, and the overall customer experience.

  • Amazon Listing Conversion Rate

    Amazon Listing Conversion Rate measures the percentage of visitors who purchase a product. This key metric influences sales and profitability, driven by factors like listing optimization, product images, and customer reviews. Improving this rate can significantly boost sales.

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