E-commerce Security - Pro Seller Lab

Merchant Token Authentication

Merchant Token Authentication is vital for Amazon sellers, providing a secure way to protect sensitive account information during transactions. This process verifies seller identity, enhances security, and builds customer trust, ensuring a smooth selling experience.

Seller Glossary

Amazon Counterfeit Crimes Unit (CCU)

The Amazon Counterfeit Crimes Unit (CCU) protects sellers by combating counterfeit products on the platform. By leveraging advanced technology and collaborating with law enforcement, the CCU ensures a safer marketplace, safeguarding intellectual property and enhancing brand integrity.

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