market saturation

  • Marketplace Growth Rate

    Marketplace Growth Rate measures the expansion of an Amazon marketplace through sales volume and active sellers. Understanding this metric is essential for sellers to identify opportunities, manage inventory, and refine marketing strategies for sustained success.

  • Product Lifecycle

    The Product Lifecycle outlines the stages a product experiences on Amazon, from Introduction to Decline. Understanding these phases enables sellers to optimize marketing, manage inventory, and enhance profitability in a competitive marketplace.

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