Split Testing (A/B Testing) enables Amazon sellers to optimize product listings by comparing variations of titles, images, or descriptions. This data-driven approach enhances conversion rates, improves customer insights, and ultimately boosts profitability in a competitive marketplace.
Customer Cohort Analysis enables Amazon sellers to segment customers into distinct groups based on shared behaviors, enhancing insights into purchasing patterns and retention rates. This data-driven approach helps optimize marketing strategies, improve customer experiences, and boost sales.
Amazon Storefront Analytics empowers sellers by providing essential insights into storefront performance. By tracking traffic, conversion rates, and customer engagement, sellers can optimize their strategies, enhance visibility, and boost sales on the Amazon marketplace.
Amazon External Traffic Attribution enables sellers to track and measure the effectiveness of external traffic sources, such as social media and email campaigns. By using attribution tags, sellers can identify high-performing channels, optimize marketing strategies, and enhance their return on investment (ROI), leading to increased sales and visibility on Amazon.
Brand Store Traffic Attribution helps Amazon sellers analyze traffic sources to their Brand Store, enabling them to optimize marketing strategies and improve sales performance. By tracking visitors from various channels, sellers can enhance brand visibility and increase conversion rates.
The Daily Performance Index (DPI) is vital for Amazon sellers, reflecting daily sales effectiveness and efficiency. By monitoring DPI, sellers can enhance order fulfillment, boost customer satisfaction, and improve visibility, leading to increased sales and growth.
Revenue Growth Rate is a vital metric for Amazon sellers, indicating the percentage increase in sales revenue over time. It helps assess business performance and informs decisions on marketing strategies, inventory management, and pricing, driving long-term profitability.
Customer Retention Rate is vital for Amazon sellers, reflecting the percentage of repeat customers over time. A high retention rate signifies customer satisfaction, leading to increased sales and profitability. By optimizing listings and enhancing customer engagement, sellers can build loyalty and drive sustainable growth.
Product Reviews Velocity measures how quickly a product gathers reviews on Amazon, impacting its visibility and ranking. A higher velocity boosts conversion rates, as recent reviews enhance buyer trust. Sellers should encourage feedback to maintain this momentum.
The Brand Dashboard on Amazon empowers sellers to manage their brand effectively by providing key performance metrics such as sales data and customer feedback. This tool aids in optimizing listings, enhancing customer engagement, and ensuring brand protection.
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