metrics - Pro Seller Lab

Ad Conversion Rate

Ad Conversion Rate is essential for Amazon sellers, measuring how effectively ad clicks translate into sales. By optimizing product listings and targeting strategies, sellers can enhance this rate, driving profitability and business growth on the platform.

Amazon Performance & Account Health

Voice of the Customer Metrics on Amazon: Understand Feedback

Understanding the Voice of the Customer (VoC) is essential for Amazon sellers looking to enhance their products and boost customer satisfaction. This article explores key metrics, review analysis, and strategies for leveraging customer feedback effectively.