negative seller feedback

Negative Seller Feedback on Amazon can harm a seller’s reputation and sales. It often stems from issues like poor product quality or shipping delays. Managing this feedback is essential to maintain visibility and account health, ensuring customer satisfaction.

Seller Glossary

Amazon Order Defect Rate (ODR) Appeal

The Amazon Order Defect Rate (ODR) is vital for sellers, reflecting the percentage of orders with negative feedback. An ODR Appeal allows sellers to contest negative decisions, requiring evidence of resolution to maintain account health and avoid suspension.

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