Amazon Buy Box Eligibility

Amazon Buy Box Eligibility is crucial for sellers as it determines their visibility and sales potential. Key factors include maintaining high seller performance metrics, utilizing Fulfillment by Amazon (FBA), and ensuring competitive pricing.

Order Defect Rate (ODR)

Order Defect Rate (ODR) is a vital metric for Amazon sellers, reflecting the percentage of orders with negative feedback, claims, or chargebacks. Keeping ODR below 1% is essential for maintaining seller performance and eligibility for the Buy Box.

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