SFP (Seller Fulfilled Prime)

Seller Fulfilled Prime (SFP) allows Amazon sellers to fulfill orders from their own warehouses while offering Prime benefits. By meeting performance metrics, sellers can display the Prime badge, enhancing visibility and attracting more customers, ultimately boosting sales.

Amazon Seller Fulfilled Prime Metrics

Amazon Seller Fulfilled Prime Metrics are vital performance indicators for sellers managing Prime orders from their own warehouses. Key metrics like Order Defect Rate, Late Shipment Rate, and Pre-Fulfillment Cancel Rate ensure compliance with Amazon’s standards, enhancing visibility and driving sales.

Amazon Merchant Fulfilled Prime Program

The Amazon Merchant Fulfilled Prime (MFP) Program enables sellers to provide Prime shipping benefits while managing their own fulfillment. This program enhances product visibility, boosts sales, and improves customer satisfaction through two-day shipping options.

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