Marketing Campaign Attribution is essential for Amazon sellers to identify which marketing efforts drive sales. By tracking customer interactions across channels like PPC ads and social media, sellers can optimize their strategies, enhance ROI, and boost brand loyalty.
Demand Planning is essential for Amazon sellers, enabling them to forecast customer demand accurately. This process helps optimize inventory levels, reduce stockouts, and enhance customer satisfaction, ultimately driving profitability and improving sales performance.
A Display Advertising Budget Cap allows Amazon sellers to set a maximum limit on their daily or campaign budget for display ads. This feature helps manage advertising costs, optimize performance, and ensure effective resource allocation, enhancing overall ROI.
The Budget Utilization Rate is essential for Amazon sellers, reflecting the percentage of budget spent on activities like advertising and inventory procurement. Monitoring this metric ensures efficient resource use, maximizing sales and profitability.
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