Checkout Abandonment

Checkout Abandonment occurs when customers add items to their Amazon cart but do not finalize their purchase. This issue can significantly affect sales and revenue. Sellers can reduce abandonment by optimizing listings, ensuring clear pricing, and improving the checkout process.

Retargeting Campaigns

Retargeting campaigns enable Amazon sellers to re-engage customers who showed interest in their products but didn’t purchase. By displaying targeted ads across various platforms, sellers can boost conversion rates and enhance brand visibility, ultimately driving more sales.

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