Sales Performance

  • Ad Attribution Window

    The Ad Attribution Window on Amazon defines the timeframe for crediting sales to ads, typically a 7-day click and 1-day view model. Understanding this window is vital for sellers to optimize ad performance and maximize return on investment.

  • Amazon Inventory Turnover Rate

    The Amazon Inventory Turnover Rate measures how efficiently sellers sell and replace their inventory. A higher rate indicates faster sales, leading to improved cash flow and reduced holding costs, essential for maximizing profitability on the platform.

  • Amazon FBA Transport Requests

    Amazon FBA Transport Requests enable sellers to manage shipments to fulfillment centers efficiently. By specifying product quantities and shipment details, sellers can maintain optimal inventory levels, reduce shipping costs, and enhance operational efficiency, ultimately boosting sales performance.

  • External Traffic Campaign

    An External Traffic Campaign drives customers from outside Amazon to your listings, boosting visibility and sales. By using social media, blogs, and targeted ads, sellers can enhance product rankings and increase conversion rates effectively.

  • Conditional Promotion Setup

    Conditional Promotion Setup on Amazon allows sellers to create targeted promotions based on specific criteria, such as purchase quantity or time frames. This strategy enhances marketing effectiveness, boosts sales, and improves customer engagement, leading to increased profitability.

  • Sales Velocity Threshold

    The Sales Velocity Threshold is essential for Amazon sellers, determining the minimum sales rate needed for optimal visibility and ranking. Regularly monitoring this metric helps enhance search rankings, buy box eligibility, and overall sales performance.

  • Amazon ACoS (Advertising Cost of Sale)

    Amazon ACoS (Advertising Cost of Sale) is a key metric for sellers, measuring the efficiency of advertising spend relative to sales generated. By optimizing ACoS, sellers can enhance profitability and improve overall business performance on the platform.

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