Traffic Sources

Traffic sources are essential for Amazon sellers, encompassing channels like organic search, paid advertising, social media, and email marketing. By optimizing these sources, sellers can boost visibility, enhance conversions, and drive significant sales growth.

E-Commerce Growth Rate

The E-Commerce Growth Rate measures the increase in online sales, essential for Amazon sellers. By analyzing this rate, sellers can adapt their strategies, optimize product offerings, and enhance marketing efforts to boost sales and profitability.

Add-on Item Restrictions

Add-on Item Restrictions limit certain products to be purchased only with a minimum order value. Understanding these restrictions is vital for Amazon sellers, as they impact product visibility, sales strategies, and compliance, ultimately influencing profitability.

Amazon Subscription Models

Amazon Subscription Models enable sellers to create recurring revenue through programs like Amazon Prime and Subscribe & Save. These models enhance visibility, drive sales, and foster customer loyalty, ultimately supporting sustainable business growth on the platform.

Off-Amazon Marketing

Off-Amazon Marketing enhances visibility and drives sales for Amazon sellers by utilizing strategies like social media advertising, influencer partnerships, and email campaigns. This approach broadens customer reach and strengthens brand recognition, crucial for success.

Long-Term Storage Fees

Long-Term Storage Fees are incurred by Amazon sellers for inventory stored over 365 days. These fees can significantly impact profitability, making it crucial to regularly assess inventory and implement strategies to move older stock effectively.

Merchandising Campaign Builder

The Merchandising Campaign Builder on Amazon empowers sellers to boost product visibility and sales through targeted campaigns. By utilizing price promotions, special events, and strategic advertising, sellers can enhance engagement and increase conversion rates effectively.

Amazon Promotion Types

Amazon Promotion Types are vital for sellers aiming to increase visibility and sales. Key promotions like Lightning Deals, Coupons, and Promotional Discounts create urgency and attract customers, especially during peak shopping events like Prime Day and Black Friday.

FBA Inventory Age Report

The FBA Inventory Age Report helps Amazon sellers manage inventory by providing insights into how long products have been stored. By identifying slow-moving items, sellers can implement strategies to reduce costs and enhance profitability.

All-Program Performance Metric

The All-Program Performance Metric aggregates key performance data for Amazon sellers across FBA, FBM, and other services. This metric helps sellers evaluate operational efficiency, customer satisfaction, and compliance with Amazon’s standards, driving informed sales strategies.

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