Seller Performance

  • Order Defect Rate (ODR)

    Order Defect Rate (ODR) is a vital metric for Amazon sellers, reflecting the percentage of orders with negative feedback, claims, or chargebacks. Keeping ODR below 1% is essential for maintaining seller performance and eligibility for the Buy Box.

  • Non-Compliant Packaging

    Non-Compliant Packaging can severely impact Amazon sellers by leading to product rejections, listing removals, or account suspensions. Adhering to Amazon’s packaging guidelines is essential for maintaining seller performance and enhancing customer satisfaction.

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