Customer Demographics

Customer demographics are vital for Amazon sellers, encompassing traits like age, gender, income, and buying behavior. By leveraging this data, sellers can tailor their offerings and marketing strategies, enhancing conversion rates and fostering brand loyalty.

Campaign Segmentation

Campaign Segmentation allows Amazon sellers to strategically divide their advertising efforts by target audience, product categories, or performance metrics. This targeted approach enhances ROI, improves ad relevance, and drives higher conversion rates.

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