Seller Fulfilled Prime Requirements

Seller Fulfilled Prime Requirements enable Amazon sellers to offer Prime shipping while managing their own fulfillment. To qualify, sellers must achieve high performance metrics, including 95% on-time shipments and 99% order defect rates, ensuring customer satisfaction and increased visibility.

Amazon Merchant Fulfilled Prime Program

The Amazon Merchant Fulfilled Prime (MFP) Program enables sellers to provide Prime shipping benefits while managing their own fulfillment. This program enhances product visibility, boosts sales, and improves customer satisfaction through two-day shipping options.

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