Valid Tracking Rate - Pro Seller Lab

Valid Tracking Rate (VTR)

Valid Tracking Rate (VTR) is vital for Amazon sellers, measuring the percentage of shipments with valid tracking information. Maintaining a VTR of at least 95% is essential for account health, Buy Box eligibility, and enhancing customer satisfaction.

Seller Glossary

Amazon Merchant Fulfillment Eligibility

Amazon Merchant Fulfillment Eligibility is essential for sellers using the Merchant Fulfilled Network (MFN). Meeting performance metrics and compliance standards ensures reliable shipping, enhances customer satisfaction, and protects against account penalties.

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